HP is among the world's most recognized and valuable brands as ranked by such organizations as BusinessWeek and Interbrand. Fueled by our innovative research and distinctive marketing, the HP brand is a magnet for consumers – for printers, PCs, monitors, servers, networking equipment, and a host of other products.
The HP brand can provide your business with access to new channels of distribution and increased shelf space. Thousands of retail and e-commerce companies around the world sell HP-branded products, thus offering your company the opportunity to leverage the quality and goodwill associated with our name.
On a selective basis, HP grants leading companies that are committed to producing top-quality products the opportunity to bring products to market under the HP brand name. The ideal HP brand licensee offers a distinctive high-quality product, has strong consumer sales and distribution expertise, and is a leader in its field. The licensee must have a passion for customer satisfaction, and should be committed not only to promoting, but protecting, the HP brand name.