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Build the eCommerce Mall of Your Dreams with Bigluma Online Marketplace

24 Jan 2020
by Desmond Macfoy

Hi, how are you?

The eCommerce world has really grown recently, but still has a great outlook for further growth. Amazingly, 80% of the web population has yet to purchase products online.

If you’re thinking about diving into eCommerce, or you’re already in and have a couple of original business ideas, then Bigluma Online marketplace will help you transform your ideas into a live eCommerce business.

With Bigluma Online Marketplace you can sell you own product as products on eBay, Jumia, an eCommerce mall, where different sellers offer their products in a shared marketplace, and weregulate sellers’ activities.


Vendor Subscription Plans in Bigluma Online Marketplace

24 Jan 2020
by Desmond Macfoy

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Hello!

Vendor subscription plans is a great feature in Bigluma Marketplace

Why You Need a Subscription Model for Your Vendors

We allow other entrepreneurs to sell their products on our e-commerce platform. We offer them our service.

5 reasons why you should use our new subscription model:

  • Predictability. Vendors can pay a flat fee for the subscription: they always know how much they will pay for the next month and thus can budget more accurately.
  • Simplified pricing. With subscription plans, Our vendors always know how much they pay and what they get. Our Subscriptions organize pricing and make it more transparent.
  • Customer retention. With the subscription model, Our clients (vendors) are more likely to increase their lifetime value.

Do you find vendor subscription plans useful? Let us know in the comments!


2 Tips on How to Showcase Your Products Right

24 Jan 2020
by Desmond Macfoy

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Hello!

Adam Sankoh is a business owner. He sells local product in his small shop in the city center. To make shopping easier and to drive more customers, Adam opens an online store with Bigluma, as well. Soon, though, he encounters a problem: his brick-and-mortar store is selling well but his online store isn’t bringing in new customers or income.

Adam’s actually got a fairly simple problem: he hasn’t presented his local products well! He quickly took product photos on his smartphone and copied poor descriptions from the manufacturer website. To drive more visitors to the online store and convert them into paying customers, Adam has to put effort into presenting his products in the right way.

While in brick-and-mortar stores people can see the actual products with their eyes and hold them with their hands, in online stores they see products as images. And, of course, in brick-and-mortar stores people can talk to the seller and find out about the features and benefits of the product—in online stores, they have to trust product descriptions.

In this post we’re going to talk about two key things you be doing when showcasing your products in your online storefront: product images and product descriptions.

1. Make Your Products Look Cool in the Images

In brick-and-mortar stores, customers can hold and try products before buying. When customers can see a product in real life and hold it in their hands, it weighs the scales in the seller’s favor.

In online stores, people obviously cannot try your products in the same way—which is why you need to take your online shoppers as close as possible to that feeling of seeing and holding your product, just like in a physical store. Professional product photos taken from different angles will help you.

The easiest way to get professional photos is to hire a pro photographer with a studio. Hiring a photographer may be expensive but you get results in the fastest and the easiest way. However, if you’ve got budgetary considerations, then it’s still possible to take cool product photos yourself.

Just be sure to remember three things: 1) use a neutral color background, 2) place the product on a stand, and 3) make sure the product is well-lit and doesn’t drop weird shadows. You don’t need tons of expensive equipment to take nice product photos but you need a few accessories:

  • A DSLR or mirrorless camera or smartphone with a good camera
  • An appropriate colored background (choose between white, grey, and black)
  • A tripod for your camera or smartphone to keep it steady if possible
  • A light source (soft light from a window on a cloudy day is perfect). You can also build a light box yourself.
  • A reflector to reflect soft light from the main light source
  • local .

Look at these well-lit, detailed photos. Don’t they make your mouth water already? :-)

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You can go even deeper in visualizing your products: order a custom modification that will allow your customers to rotate products with a mouse pointer on the product page. Look how it works in a furniture online store based on CS-Cart:

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2. Compose Product Descriptions that Sell, not just Describe

Having attractive product photos is only half the battle. Product descriptions are important, as well: from a description a customer understands whether the product can solve his problem or not. That’s why product descriptions should not simply describe, they have to tell a customer what his or her problem the product can solve and how. For example, a laptop lets a customer work anywhere, not only at home or in the office; a local product can become a finishing touch for a customer

Although any product solves some problem, different products need different approaches in writing descriptions. Here are eight guidelines on how to compose good product descriptions that sell:

  • Show the product benefits the way that the customer understands them. Describe product advantages clearly without excessive words and technical terms. For example, don’t write that this electric guitar has a single coil pickup and a humbucker at the bridge position. Talk instead about what a customer gets from those: “This electric guitar suits melodic solos and bone-rattling riffs”. That’s all a customer needs to know.
  • Don’t speak to the customer with fake phrases and silly bunkum. These days, everybody is immune to such statements as “This smartphone is developed by leading professionals and uses the latest innovative technologies”. There’s no point in saying things like this, because you can’t prove anything with facts. People don’t believe your words, no matter how beautiful, unless you prove them with facts.
  • Personalize product descriptions. First, decide who your ideal customer is. Then address your ideal customer directly as if he’s standing in front of you. Use the words and the kind of speech your ideal customer uses. Talk to your customer.
  • Use words that call for pleasant feelings. Words such as “crispy”, “creamy”, and “smooth” nudge a customer closer to the purchase, because he wants to experience those feelings. Be careful not to overuse these kind of words.
  • Entertain the customer with a short story. Tell the customer a catching story about your product. A paragraph is enough to relax the customer and keep him on the product page longer.
  • Make the customer’s imagination work for you. When reading a product description, the customer should feel that he already owns the product. Tell the customer what will happen and how his life will change when he gets the product. Sell a dream.
  • Show the customer that the product is much in-demand. People prefer popular products. Before buying, customers usually read reviews and look for testimonials from real people. Add a testimonial of a satisfied customer to the product description, plus attach a photo of that customer. You can also write that the product is this month’s bestseller.
  • Think through the structure of a description. Writing a long description in plain text is a bad idea. There’s a better chance that a customer reads the whole description if you keep it short, well-structured, and well-formatted. Divide the text into paragraphs, add headers, choose a bigger font size, and format everything. Kind of like how we’ve done here, for example.

Check out this coffee description: it’s short and well-structured, activates the customer’s imagination, and entertains with a short story:

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What Bigluma Online Marketplace is Capable Of

12 Jan 2019
by Desmond Macfoy

Bigluma Marketplace store is an e-commerce mall—where different vendors/sellers can sell their products in a shared marketplace, and the Bigluma administrator regulates vendors’ / Sellers’ activities.

Potential customers can visit the Online Bigluma Market place store and purchase items that will be delivered to their door steps

We offer sell common products, like electronics, apparel, video games, cosmetics, and others, from various vendors. But Bigluma Online Marketplace is not only about selling electronics and apparel—it’s open to your creative ideas.

Bigluma Market place store can now be access from the web: www.bigluma.com or from a mobile application on iOS and Android which can now be downloaded from itune or playstore respectively.

The greatest feature of Bigluma Online store is the secured payment Gateway integration.

Now you can pay for your products using

  • Orange Money
  • Visa and Dinner Cards
  • Paypal

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There is another great Mobile applcation for Vendors/Sellers on the great Online market store in Sierra Leone

With Bigluma Seller/Vendor Mobile Application you can now easily upload and edit your products from your mobile phone.

This is a separate application for seller/vendor which has excellent features for Bigluma Marketplace Seller/Vendor.

Bigluma seller/vendor can easily upload their products from this mobile application. Also, vendor can now edit the product details including the product description, images, categories, quantity, and many more. The vendor can edit his/her profile and also the vendor's administrators’ details.

The app will provide a user-friendly experience to all Bigluma seller/vendor as it has tremendous features and functionalities with great user experience

Bigluma Seller/Vendor Mobile Application features

· The seller can add/upload products.

· The seller can view all the products added by him/her.

· The seller can edit the product's details.

· The seller can enable/disable the product from the store.

· The seller can edit his/her profile details.

· The seller can also add store logos, Terms & Condition etc. of his/her store.

· The Seller can also edit the Vendor's Administrators details.

· The seller can easily upload the product image by using the Camera or phone gallery.

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